eSponse is an Application Service Provider (ASP) specializing in Business-to-Business and Business-to-Consumer eMessaging communications. We offer an extensive suite of solutions that empower organizations to effectively deliver personalized content to targeted audiences within a broad community.

Why eSponse? Simple. Our eXtensible E-messaging Communications (XEC) services allow you to dramatically reduce the cost associated with traditional communication methods such as preparation time, printing, postage, and delivery charges. While reducing cost, you gain additional benefit through automation of your communication process that enable you to deliver personalized content to targeted audiences more frequently.

XEC means eXtensible E-messaging Communications. It is the convergence of database technology with email communications to produce filtered content that is personalized and delivered in an appropriate format. Inherent to this technology is XML, eXtensible Markup Language. The diagram below shows the XEC architecture. Click on a function within the diagram to see additional detail.

To receive additional information about eSponse, our eXtensible E-messaging Communications architecture, case studies or pricing information click here.

Profile

The Profile Database stores information relevant to each recipient. This profile information is used to establish criteria by which message content is filtered and assembled by the Content Generator. An XML wrapper is incorporated into the data, which adds an increased level of type independence and data portability.

Opt-in Subscription

eSponse provides web pages for recipients of email to optionally self-administer their permission-based subscriptions and profile information. The Opt-in Subscription component, the only XEC component exposed to recipients, can be customized for a consistent effect.

Work-In-Process

Email content can consist of a number of different types of objects - images, text, and attachments to name a few. All objects are scrubbed for viruses. To insure the quality of message content, WIP allows content authors to test their work prior to general release to their audiences.

Content Generator

The Content Generator filters data and assembles objects from the XML database to produce personalized content. The appropriate format is selected based upon the recipients profile e.g. HTML, PDF, WML, AOL Text, or as a hosted web page.

Email Distributor

The Email Distributor encodes commands for the Response Analyzer, insures delivery to the email system, allows for error handling, and updates the recipient's profile for Tracking.

Email Formats

XEC supports a number of today's formats and is eXtensible for the future. Formats include, but are not limited to, HTML, PDF, WML, XML, AOL Text, and attachments.

Page Hosting

To augment content distributed via email or for content that is too voluminous for email distribution, XEC provides a Page Hosting service for web-based message dissemination.

Response Analyzer

The Response Analyzer monitors the email distribution process and tracks undeliverable email. Undeliverable email addresses are packaged in report format and sent to the author. The Response Analyzer also updates the recipient's profile for Tracking.

Tracking

Authors can query the Profile Database for any recipient-related information. This facility also provides an upload/download feature from/to existing databases which maintains the integrity of self-administered profile information.